MEDICI & MEDICI – Logo Design
The client
MEDICI & MEDICI is a B2B company that developed historically in the automotive sector, creating design products to meet the demands of customizing motorsport events. After years of experience alongside prestigious companies, such as Ferrari, Lamborghini, and Maserati, the marketing and design projects have become more extensive, structured, and focused on Research and Development.
Project requirements
- Logo redesign
- Visual Identity
- Website design
The project
The company is in an evolving market and is also facing a generational transition. This evolution affects its relationship with customers, the production process, and the opening to potential new markets.
So it needs to reevaluate its strategy. The revision of the company logo is also necessary because of the new naming, which from Gigi Medici becomes MEDICI & MEDICI.
MEDICI & MEDICI needs to communicate its knowledge of production processes, gained through years of experience managing the entire production process, from custom design to the choice of materials and technologies to be used. The expertise in processing, customization, logistics, and transportation differentiates the company from its competitors and ensures maximum customer satisfaction.
The road to rebranding
Before starting the logo redesign project, it was necessary to define the mission, vision, and corporate values to adequately convey the company image to the right target.
Core Values
Defining the values that represent the company is an essential step in identifying the target market and shaping the brand personality and strategy. Core values are principles that guide the company, its actions, behaviors, and decision-making processes.
CREATIVITÀ
«La creatività è frutto di una profonda conoscenza tecnica, unita all’immaginazione. Per questo trasformiamo le tue idee in prodotti unici.»
COMPETENZA
«Un know-how che nasce da 40 anni di eccellenza ingegneristica, sempre al fianco dei nostri clienti e in continua evoluzione.»
QUALITÀ
«Il controllo sull’intero processo di produzione, dal prototipo al confezionamento, garantisce ai nostri prodotti il massimo risultato in termini di qualità.»
Target Market
Target finale
Automotive, financial, marine, sports and luxury sectors.
Target della comunicazione
Technical offices, marketing offices and managers.