— MEDICI&MEDICI
Honoring decades of expertise.
Designing the road ahead.
The client
MEDICI & MEDICI is a B2B company with a long history in automotive design, creating bespoke products for motorsport events.
Over the years, it has collaborated with brands such as Ferrari, Lamborghini, and Maserati. Today, the company is evolving into structured marketing and design strategies, with a focus on Research and Development.
The project
The company is in an evolving market and is also facing a generational transition.
This evolution affects its relationship with customers, the production process, and the opening to potential new markets. So it needs to reevaluate its strategy. The revision of the company logo is also necessary because of the new naming, which from Gigi Medici becomes MEDICI & MEDICI. The company needs to communicate its knowledge of production processes, gained through years of experience managing the entire production process, from custom design to the choice of materials and technologies to be used. The expertise in processing, customization, logistics, and transportation differentiates the company from its competitors and ensures maximum customer satisfaction.
