Movibell – Brand development
The client
Movibell is a proximity marketing platform that allows retailers to reach their customers near the shop. The platform includes customer engagement features like booking, chat, delivery, eCommerce for supporting retail digital transformation.
Project requirements
- Branding and marketing strategy for the Movibell platform;
What is Movibell platform?
Mobile App B2C
- A personal radar to go around the city, among bars, shops, restaurants;
- Helpful information to discover new points of interest;
- Constant updates and exclusive promotions from the channels (restaurants, shops, etc) followed by users.
Web Dashboard B2B
- Customer engagement platform that allows brands and retailers to connect with people near brick and mortar;
- With a mobile marketing plan, it's possible to extend user experience remotely (drive-to-store strategy).
Business needs
- Improving branding strategy and corporate image according to brand values and objectives;
- Defining B2C and B2B communication strategy;
- Designing new corporate and promotional material for multi-channel communication (flyers, social advertising, landing pages, sales presentations, product development).
Target Market
B2C
Shopping enthusiasts, curious tourists, hurried passers-by, or attentive citizens: many people are moving around the city, and in the vast majority of cases, they have a smartphone or mobile device in their pocket.
B2B
Retailers and business owners from any sector. Individual professionals or multinational corporations with offices all over the world.
Movibell brand development
The work for Movibell includes the visual design of some elements for the mobile application, such as onboarding flow graphics. It then involved the entire promotional and communication strategy. I was responsible for updating social profiles, content planning, and digital advertisements.
