OPENtalks – Logo Design

The wordmark was designed taking by reference the origin of the initiative; it was necessary to follow the brand image of the Calabria Innovazione group, taking up the chromatic references and typographic specifications.

To the letter O of "open" is applied a caption reference to the concept of openness. I intervened on the actual typeface to convey the meaning of open exchange of ideas between various people.

The parts resulting from the opening of the letter O have been modified to recall the typographic sign of quotation marks. Used to introduce direct speech, they reference the very nature of the initiative, which involves the dialogue.