Hello!Cześć!Ciao!
I’m Ornella, a brand and digital designer who transforms complex B2B tech challenges into clear, memorable brands.
From strategy to visual identity and digital experiences, I make ideas communicate themselves.
Brand Strategy • Visual Identity • Digital Experiences
2025
Zoovu
Rebranding • GTM visual strategy
The company is in an evolving market and is also facing a generational transition. This evolution affects its relationship with customers, the production process, and the opening to potential new markets.
2022
MEDICI&MEDICI
Logo Design • Brand Strategy • Website Design
Brand evolution for a B2B automotive company, supporting a strategic repositioning during a generational transition.
2021
Posytron Engineering
Brand Strategy • Visual Identity • Corporate Communication
Brand and communication system for a B2B technology consulting company, defining strategy, visual identity, and multi-channel corporate communication.
2020
Movibell
Branding • Marketing strategy
Brand and digital design for a proximity marketing platform, creating visuals and campaigns to engage both B2C users and B2B retailers.
2021
Calabria Innovazione
Logo Design • Branding • Content marketing
Branding and visual identity for OPENTalks, creating a logo and guidelines to support knowledge-sharing webinars and innovation initiatives.
2017
Footway
Content Marketing • Campaign Visuals • Omnichannel Design
Birthday campaign and content marketing for Footway, creating omnichannel visuals that engage a young, international audience.